PUERTA DEL SOL
jewelry brand founded by Hirano Tomoyasu in 1995. The brand name PUERTA DEL SOL comes from one of the busiest squares in Madrid, Spain, meaning “a gate of the rising sun”. The square is also the zero milestone of the radial network of the main Spanish roads. The brand name represents the founder’s fresh spirits, inspired by Spanish writers and architectures.
They came out with “IP jewelry” in 1999, taking up IP Process (Ion Plating Process) - a strategy to develop colours such as black and blue by depositing titanium on silver. They launched brand-new IP jewelry collections, of which motif is chess.
The knight motif is now the signature of PUERTA DEL SOL: there is a wide range of luxury selections including necklaces made of platinum x diamond.
Diamond is often used as a part on the products of PUERTA DEL SOL: the designer would like diamonds to be loved by more people – both men and women – at all situations. You will find a lot of platinum/gold/silver-based jewels with diamond.
PDS007 ¥14,980 + tax colour:Black,Clear/Brown Demi,Pink
A Wellington frame synonymous with refined elegance.
A timeless look is made possible with the bridge in keyhole design.
Inner core of the temples (the parts that extend over the ears) features delicate geometric details resembling tone knobs in guitars, lending an edgy touch to the classic frame.
PDS006 ¥14,980 + tax colour:Black/Brown Demi
A vintage-inspired frame in the classic Sirmont style.
The metal element in matte finishing glows with a gentle shine that adds to the retro vibe.
With its intricate engravings on the temples (the parts that extend over the ears), the frame exudes a sublime charm of the good, beautiful yesteryear.
PDS005 ¥14,980 + tax colour:Black/Brown Demi
A square frame with a clean silhouette.
Comes in bold colour options which add depth to the design.
Temples (the parts that extend over the ears) feature decorative details in Roman numerals which set one into wondering the meaning hidden beneath the mysterious string of symbols.
PDS004 ¥14,980 + tax colour:Black/Black,White
Three-dimensional star-shaped and peg-shaped studs raise rock spirits. The tips of the temporals look like bass guitar head.
The design of guitar neck inside of the temporal on the right side creates a Rock 'n' Roll atmosphere. The square-shaped frame is simple yet stylish and well-fitted on the face.
PDS003 ¥14,980 + tax colour:Black/Black,White
Three-dimensional star-shaped and peg-shaped studs create a hardcore punk style. Guitar head is designed on the tips of the temporals.
The design of guitar neck inside of the temporal on the right side is punky, projecting love for music. The square-shaped frame is simple yet stylish and well-fitted on the face.
PDS002 ¥14,980 + tax colour:Black/Brown Demi
The frame is a smart casual style and the temporals have star-shaped studs engraved.
The hinge joints are S-shaped and the spectacles fit perfectly on the face. The shape of the front parts are square and sharp, which is special.
PDS001 ¥14,980 + tax colour:Black/Brown Demi
Scrollwork designs - symbols of prosperity - are engraved onto the outside of the temporals: rings with scrollwork designs have been hit items.
The frame is a combination of metal and celluloid with scrollwork designs of straight and curved lines, which express the PUERTA DEL SOL style.
1991 Starts as a jewelry designer
1995 Sets up a jewelry brand PUERTA DEL SOL
2000 Opens the first directly managed store in Ebisu, Tokyo
2004 Opens a shop at Isetan Shinjuku Store (Department Store) in Tokyo
2011 Opens a shop at JR Osaka Mitsukoshi Isetan (Department Store) in Osaka
Been an innovator in the jewelry industry, Tomoyasu has applied the IP Process (Ion Plating Process) to jewelry design and produced titanium-coating silver works. He has also made use of diamond, which used to be recognised more for women, and designed glittering jewelry for men before others.
It is a combination of the simple and bold yet elegant.