BRANDS
OWNDAYS offers a variety of in-house-designed frames and sunglasses that are both functional and stylish.

Recommended for : MEN・WOMEN
OWNDAYS Live Life
“Live your life to the fullest.” Be ready for every moment with OWNDAYS LIVE LIFE — a special collection designed for the new generation who are free-spirited, always moving, and full of life. With a modern design, these frames are easy to wear and seamlessly fit into any lifestyle. Whether you’re working, enjoying your day off, or heading out to discover new experiences, they’re made to go with you — anywhere, anytime.

Recommended for : WOMEN・KIDS
Levelling Up To The Adults, In Style And Durability
A delightful frame collection designed specifically for children, drawing on the concept of “fashion is not just for the adults”. Pairing stylish designs with an emphasis on comfort and impeccable fitting, they are perfect for everyday use by the little ones.

Recommended for : MEN
Creating Fluid Strokes, Always Radiating In Elegance
A collection of metal frames synonymous with sophistication and elegance. The use of metallic components is an intentional approach to create a lustrous shine that bounces off the frame with every movement and change in lighting.

Recommended for : MEN・WOMEN・KIDS
The Smart Choice, For Digital-Age Consumers
Designed for digital-age consumers who often spend long hours on computers, TVs, smartphones and gaming devices, OWNDAYS PC eases eyestrain and offers a more comfortable visual experience by reducing screen brightness and glare.

Recommended for : MEN・WOMEN
Netflix worldwide hit drama series “SQUID GAME”, in collaboration with OWNDAYS! Dreaming of hitting the jackpot, contestants risk it all in the high-stakes game of the thrilling Netflix series, SQUID GAME. We’ve captured its unique universe through a distinctive six-frame design inspired by the show’s iconic visuals. These items are available to elevate your experience as the new season approaches. Put on the collaborative eyewear and immerse yourself in the world of SQUID GAME!

Recommended for : MEN・WOMEN
Do you remember your first toy? What about your favourite one?
Step into the TOY STORY | OWNDAYS eyewear collection where imagination and childhood joy come to life once again. Inspired by the beloved Disney Pixar Toy Story characters, the collection features 12 models, each capturing the unique charm of Woody, Buzz Lightyear, Jessie, Rex, Bo Peep and more!

Recommended for : MEN・WOMEN
Presenting the OWNDAYS & Pompompurin spectacle frame collaboration! It’s cuteness overload with these spectacle frames featuring Pompompurin, the boy golden retriever with his trademark brown beret. Whether you’re out and about or relaxing at home, pick your favourable pair and keep Pompompurin by your side at all time!

Recommended for : MEN・WOMEN
A capsule collection created in collaboration with Japanese designer, Shingo Aiba whose credentials include a tenure in a global fashion house in Paris. Reflecting a neoclassic perspective that is not confined by trends, the collection brings to life spectacle frames that are reminiscent of the classics with its emphasis on icons from the 70s while being elevated with modern materials and colours. Every piece in this Made-in-Japan collection is crafted to perfection through the superb skills of eyewear artisans from Sabae – also known as the City of Eyewear in Japan – who boast over 50 years of experience under their belt. Combined with the luxury of state-of-the-art technology, this is decidedly a collection that is made to last for years to come.