2026.06.10 | Press Release
NOW AVAILABLE — PhotoShade Light-Responsive Lenses
OWNDAYS PhotoShade lenses automatically adjust to changing light conditions, deepening with colour under the sun and clear indoors for seamless all-day comfort. Designed to protect against UV and HEV (blue light), PhotoShade combines the convenience of prescription glasses and sunglasses in one pair.
Available in 6 stylish colours, PhotoShade lets you express your personal style while enjoying clear vision and natural colour perception in any environment.

A single pair that protects from UV and HEV light, while giving you the freedom to express yourself in 6 different shades.

A classic grey tone that enhances your persona with a calm, profound, and reliable look. Perfect for all daily lifestyles.
A vibrant and lively blue tone, perfect for those who care about style and fashion. It elevates your look to be outstanding and modern, reflecting your unique confidence.
A warm brown tone that provides clear vision in all lighting conditions. Enhances visual comfort and reduces eye strain.
A green tone perfectly combining eye protection functionality with cutting-edge fashion. Gives a calm, relaxing, and natural feel.
A trendy pink tone, the right choice for fashion trendsetters. Adds sweetness, brightness, and an eye-catching charm while brightening up the face.
A unique purple tone, ideal for those seeking distinct and one-of-a-kind glasses. Delivers a premium, luxurious, and mysterious look.